Customer Experience Operating Model Deloitte US
Table Of Content
- Global Marketing Trends
- From discovery to delivery: Crafting the digital vision you need to compete
- WorldClass: Empowering 100 million people Deloitte Global
- Sales
- Mapping Digital Transformation Value
- Global Operate Services Deloitte Global
- Keeping the customer experience at the center of your operating model

We turn human insight, industry expertise, and deep understanding of marketing activation into bold ideas that have measurable business impact. We create great brand experiences by combining the powers of creativity, technology, and consultancy. Explore how organizations must navigate tradeoffs across capabilities in alignment with their target operating model design or risk getting lost in the crowd as they attempt to do everything . Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). We create new growth by elevating the human experience–with connected ideas, technology and talent, in a way that only Deloitte can. Our organic, green, and innovative methods are designed to match the pace of a rapidly evolving marketplace and your unique business needs.
Global Marketing Trends
The Human Experience approach to the customer experience can transform the way you perceive and interact with customers in every touch point through the moments of that experience. All the moments added up is your experience - we help amplify your brand by bringing more moments into your experience, reflected in new and innovative offerings – do that and you can take your business into a thriving future.Think of it as adding emotional intelligence to the data-driven insights that inform your customer strategies. Think of it as adding emotional intelligence to the data-driven insights that inform your customer strategies. Just as digital technology has opened the door to connect with customers as individuals, Deloitte Digital can help you enhance those personal connections with human-centered products, services, and experiences that engage and excite your customers, in all the ways they like - on-screen, voice, virtual and in person.
From discovery to delivery: Crafting the digital vision you need to compete

We can help you create entirely new experiences—and grow your category—with our strategic customer insights and design-led approach to innovation. It's often said putting the customer at the heart of your business can deliver an exceptional customer experience. But actually fostering customer loyalty and satisfaction isn’t always an easy feat. Tune in to this episode of User Friendly to hear how tech, media, and telecom companies can meet evolving customer needs and develop effective customer success strategies. Unlike siloed initiatives focused on a single element, winning operating models deliver new or enhanced capabilities in ways that optimize across all four elements. For example, building a bleeding-edge modern technology stack is not helpful if it’s not paired with redesigned processes and an organizational structure that takes advantage of real-time integrations to respond to customer requests more rapidly.
WorldClass: Empowering 100 million people Deloitte Global
Deloitte Ireland LLP is the Ireland affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates.
Sales
In 2013, Deloitte acquired the Monitor Group, a global business strategy consultancy—and with it came Doblin—the start of Deloitte Digital’s innovation practice. Market Gravity, a proposition design company, joined the firm in 2017 to form Deloitte Digital’s Applied Design & Innovation practice. In 1997, Doblin launched an exhaustive research study to develop the Compelling Experiences model (a precursor to the well-known 5E’s model), sharing this landmark framework for understanding customer experiences that was first presented at TED. Enhance the consumer business to create exceptional customer experiences that lead to growth and profitability. We offer our clients strategic guidance to realize the growth potential of sustainability by commercializing sustainable products and solutions successfully. We clarify how the green transformation can be used to create value and how it can be a differentiating factor for our clients and their customers.We help our clients understand that Customer Green Growth should be an action, not a reaction and that the green transformation can help to position themselves ahead of the wave.
Ask yourself: What does it mean to be a customer? Our answer would be: To be a customer means to be human.
Let us connect you to the professionals who can help you imagine, deliver, and run your business now and in the future. Answer a few questions and we’ll build a customized playlist to show you how we can address your most pressing challenges. As technology often blurs the line between storyteller and listener, learn how can marketers use digital reality to their advantage.
With state-of-the-art qualitative and quantitative methods and partners such as Facebook and Google, we support clients in all industries and maturity levels. With the increasing variety of digital channels and offerings, customer demands are also rising in terms of flexibility, individual support, availability and response times in customer service. To meet these needs, we help our clients to transform their customer service function from short-term optimizations to the development of a next-generation customer service strategy and its operationalization through the targeted use of state-of-the-art methods and technologies. Customer-focused leaders need to identify the right growth opportunities, design differentiated value propositions, modernize their omnichannel approach, and create distinct experiences to keep up with the customer.
Global Operate Services Deloitte Global
With our "Precision Growth" approach, we accelerate our clients' growth through the rapid and data-driven identification and development of strategic options to increase sales. We identify the right growth levers in the specific context and design a short, medium and long-term growth plan, which we then validate quickly and iteratively in the market. The result is a prioritized selection of tailored proposals for a successful organic growth path and a seamless transition to their scaling and implementation.
Keeping the customer experience at the center of your operating model

Certain services may not be available to attest clients under the rules and regulations of public accounting. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see About Deloitte to learn more about our global network of member firms.
To learn more about how clients leverage our years of hard-won knowledge and experience creating winning operating models, please reach out. The changes required to an organization’s processes, people and organization, technology and data, and service delivery model are unique to each organization, based on its ambition, its customers, and the priority capabilities it has identified. What is consistent is the need to bring together an often-disparate set of organizational leaders to align on the optimum operating model design. Ever changing consumer behavior are forcing organizations to fundamentally reshape their way of doing sales & marketing.
Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers' interactions with the public sector. Even if your business is still finding its way in the digital world, our teams can help you navigate a profitable path forward through customer understanding, new business models, differentiated offerings, state-of-the-art experiences, and transformational, end-to-end digital solutions. We’ll work with you to best use your data, design, and creative assets, combining ethnographic insights with agile methodologies to envision, create, test, and scale new offerings for your customers. We work with leading global companies to develop omnichannel-capable solutions to promote growth and increase value.
We help leaders align their operations with the needs and desires of their customers while remaining agile enough to adapt to the ever-changing marketplace. Our offering ranges from development of innovative offers to creating loyality and always puts the customer at the center of growth for top-of-the-line results. Deloitte Touche Tohmatsu India Private Limited (U74140MH199 5PTC093339) a private company limited by shares was converted into Deloitte Touche Tohmatsu India LLP, a limited liability partnership (LLP Identification No. AAE-8458) with effect from October 1, 2015. Since then, we've continued to pioneer innovation, helping leading organisations navigate turbulent environments, unearth opportunities, and spur ongoing growth. We activate your customers to build your brand and drive acquisition, retention, and loyalty. Marketing leaders are tasked with designing innovative strategies to address these issues, and to engage with consumers efficiently and effectively.
We turn human insight, industry expertise, and gut instinct into strategic advantage, taking bold ideas and turning them into measurable business impact. We help you build next-generation sales teams and capabilities to increase effectiveness. Since then, we've continued to pioneer innovation, helping leading organizations navigate turbulent environments, unearth opportunities, and spur ongoing growth. We combine creativity, design, data, and technology to help marketers compete in modern ways. At Deloitte Digital, we empower organizations to cut through the competitive noise.
It is important to take a holistic approach to omnichannel and find a customized solution for you that ensures a seamless customer journey for your customers and a 360-degree view of your customers. We are happy to support you from the development of the omnichannel strategy to the transformation of the operating model and the design of individual omnichannel solutions. Whether it’s emerging business models or shifting consumer preferences, a lot of change has happened across tech, media, and telecom in recent years that has made customer centricity even more critical. In this episode of User Friendly, Toya Del Valle, chief customer officer at Cornerstone, and Marybeth D'Souza, a principal in Deloitte’s TMT customer marketing practice, join host Hanish Patel to discuss what customer success means to them. We’ll also explore how companies are setting themselves apart in this space, why a multi-channel experience is key, and where the future of customer success is heading. Successful companies seamlessly align their offering and revenue model with their customers' needs and willingness to pay.
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